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If you were to ask a German, what they think of when they hear "Made in England", their answer would probably lean toward quality and elegant products.

It is not a coincidence that a large portion of the luxury car industry were sold off to foreign investors, and are still doing well.

British engineering is revered all over the world, whether it is Rolls Royce Engines, Romax the world‘s leading transmission software company or Dyson who have vacuumed a large share of the market.

British made textiles, suits and  business wear is highly regarded on the European market despite strong competition from quality markets like Italy, Switzerland and of course the USA. Companies such as Charles Tyrwhitt have had great success launching their business wear at the middle class businessmen in several countries.

Strangely enough, despite the English kitchen and English beer to be the butt of many a jokes, some of the biggest television celebrities in Germany are Jamie Oliver and Gordon Ramsey, who also sell their kitchenware successfully into the European markets. Fullers London as well have seen a rise in the sales of their products in a country which is so proud of its beer and beer brewing heritage. These examples highlight the "Made in Britain" and its USPs really have something to offer.

And it is these USPs that lend British companies their potential. Unfortunately, many companies do not recognise their added value or position their USPs incorrectly.  A study from the Harvard Business Review in 2011 showed that 75% of all new products fail. The reasons behind this were varied: no market analysis or product strategy, a weak market planning strategy no sustainable sales or service concepts etc.

Fordings understands both British and German business values as well as the fine tuning in communication and is set out to help companies create the right strategies and sell successfully in Germany.

logo business showFordings will be at the Business Show 2016 to meet with SMEs planning to export to Germany and look forward to seeing more British products in the European Marketplace.

 

 

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